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| Funder | Innovate UK |
|---|---|
| Recipient Organization | Workflow Design Limited |
| Country | United Kingdom |
| Start Date | Sep 30, 2024 |
| End Date | Sep 29, 2025 |
| Duration | 364 days |
| Data Source | UKRI Gateway to Research |
| Grant ID | 10121528 |
Workflow is a UK-based AI collaboration software SME with a core project team of William Taylor (CEO), Allis Yao (CTO) and Paul Sanglé-Ferrière (CPO).
When it comes to collaboration and feedback in the creative industry, there are few precise standards and quantitative measures that professionals follow. Due to a lack of appropriate collaboration and feedback tools, creatives spend an average of 10 hours/week speaking with clients, which often results in unnecessary revisions.
This problem has intensified post-pandemic, with more designers working remotely and across different time zones. From an EDI perspective, creatives are more likely to experience dyslexia, so text-heavy communication tools such as email and chat, may not represent an ideal alternative.
Addressing this, Workflow provides an AI-powered collaboration platform that streamlines the creative process. Designers upload their work to the platform, where an AI Copilot provides feedback based on project requirements. Designers can then share their work with clients, who provide video, text, or annotation feedback directly on the platform. Real-time messaging facilitates discussions, leading to faster project completion.
Workflow uses several cutting-edge technologies to provide AI feedback on creative work, and a high-performance messaging architecture to display various creative media. This will accelerate projects and streamline collaboration across a range of creative industries.
Workflow has the potential to help 10K UK creatives become more effective in their work, resulting in savings of 2M work hours/year by 2028\. This will be achieved through reduced meetings and revisions.
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