Customer involvement in pricing of digital offerings

Purpose and goal: ** Denna text är maskinöversatt **

The overall goal of the project is to create conditions for a research project to test, analyze, and develop methods for customer involvement in pricing new complex digital offerings in a B2B context. In Steg 1 the purpose was to create the conditions for and anchor step 2 of the research project with needs owners. In step 1, this has been done.

Two industrial companies have been involved and a company with an expert role in pricing is also involved. A project plan has been developed and the project is anchored in participating companies. Expected results and effects:

Step 2 of research project "Customer involvement in pricing digital services" has been developed and a proposal has been submitted. Two companies have been identified with challenges, needs and activities that provide good opportunities to learn with and from each other in the research project. The companies´ needs have been identified and offerings that they want to work with have been identified and the research projects have been anchored.

Good opportunities have been created to develop knowledge and companies´ practice in customer involvement in the pricing of digital services. Approach and implementation:

In the project, two digital workshops have been carried out with five participating companies (3 W1 + 2 WS2). Selected actors from KTH´s strategic partners were invited. At workshops, the companies´ needs within customer involvement in pricing digital services were discussed, results from previous research projects were presented and step 2 of the project´s aim, objective and structure were discussed.

Price Gain and KTH researchers have planned and conducted workshops and had dialogue and meetings with companies when needed. Additional literature in the field has been identified