Increased use of property-related electric and cargo bike pools near residential buildings

Purpose and goal: ** Denna text är maskinöversatt **

The aim is to investigate which functions can be used to create a long-term high level of use of property-linked electric and cargo bike pools and thus how the business model can become long-term sustainable. The goal is to develop three prototype solutions that will contain nudging or gamification to increase the use of the electric and cargo bikes in three selected bike pools by 25% from the test going live to the end of the test.

The solutions are integrated into Cykelpoolen´s existing end-user app and tested by existing end-users. Expected results and effects:

In the project, a needs analysis, concept phase and a design phase were carried out. The next step was the implementation of the gamification elements to begin testing with users. Unfortunately, the project had to be canceled due to one of the parties lacking the financial resources to carry out the implementation according to plan.

As these elements were not implemented, we are not in a position to comment on projects´ impact or outcomes. Despite this, the needs analysis and evaluation of the concepts generated valuable insights. Approach and implementation:

In the project, RISE carried out a needs analysis when interviews were conducted with Pedalink´s users to understand their driving forces and what prevented them from using Pedalink´s bikes more frequently. They provided insights to Pedalink about actions they needed to take, which was very valuable to them. Based on the needs analysis, concepts/ideas for game elements were developed together with the team at Pedalink.

The concepts were then evaluated with potential cycle pool users. In the next step, the game elements were designed, and how they could be implemented in Peadlink´s app