NuMo II - nudging for mobility

Purpose and goal:

The project aims to test target group-adapted nudging methods to increase the use of car sharing. Insights from the preliminary study for the project showed that nudging has the potential to increase the use of car sharing in apartment buildings in combination with other attitudinal interventions. The goal has been to fully test and evaluate four packages with nudging and information in at least four properties that have an existing car sharing service.The goal has been fulfilled as nudges and economical incentives have been tested in five properties which has led to new insights.

Expected results and effects:

The number of registered users or bookings has increased marginally due to the interventions neither because of the nudges nor the financial incentives. Meetings and personal contact have been experienced more positively by the residents than digital information efforts. Lessons learned are that interventions should be carried out from move-in and continuously at regular intervals, nudges, messages and forms of communication should be varied, dialogue with board of association is very important, presence on site is a key factor, and that good physical conditions are necessary.

Approach and implementation:

Initially, interviews and surveys were conducted with the residents of each housing property to understand travel habits, and reasons to use car sharing. Based on the results, 2 nudges were tested in 2 properties in round 1, as well as a financial incentive in one property. The nudges were followed up through surveys, interviews and statistics of registrations and bookings.

The nudges were then further developed and adapted to each property for round 2. 4 packages were tested in 5 properties. The results were followed up and analyzed through surveys and user statistics.