Lesson Learned

Purpose and goal:

Västtrafik introduced in 2022 the possibility for private retailers to sell their tickets. Therefore, it is now interesting to gain a deeper understanding of what lessons have been learned so that other actors can take advantage of this in the event of their own introduction of a similar system. The Traffic Administration (SL) and Nobina also have a collaboration regarding tickets where, via the Travis app, among other things selling the 10/30 ticket that is only available in that app.

Expected results and effects:

The aim of the report is to share knowledge about the introduction of third party ticket sales through private retailers from the perspective of Västtrafik/SL and retailers to other stakeholders in public transport-Sweden. Approach and implementation:

The project had a qualitative approach where we conducted in-depth interviews with representatives from Västtrafik & SL, Nobina, digital retailers and potential digital retailers. The material was then analyzed before it was packaged and delivered. We had ongoing reconciliations during the course of the project with Drive Sweden to ensure that we met the needs and expectations and created the opportunity for possible adjustments to the arrangement.