ProMo Proof of Concept for MaaS in Science Village

Purpose and goal:

The overall goal of the project has been to create a "Proof of Concept" for shared mobility in an urban development area based on customer needs, development of dynamic car sharing and a sustainable business model. All of these parts have been successfully dealt with throughout the project and resulted in both new insights into the customers´ needs, the key components for the development of the digital service and a concrete business proposal that the actors in Science Village.

Expected results and effects:

In summary, ProMo has specifically contributed to Drive Swedens´s mission by increasing accessibility to shared mobility via municipality, landowners, property operators to individuals and companies through operator coordination, development of a possible business model and an attractive mobility offer. The results can strengthen the mobility market as the lessons learned around the collaboration model and modular supply are highly transferable to other contexts where actors need to collaborate to strengthen the opportunities for sustainable travel in a geographical area.

Approach and implementation:

The methodology for the ProMo-project has been to deepen the understanding of the intended users´ needs through service design and translate into a concept for shared mobility. In addition to exploring the needs (AP 1), a collaboration and business model has been developed, and to some extent tested, (AP 2) to be able to offer the actors involved in this type of larger urban development areas access to shared mobility.

The owners of needs in the area have also had the opportunity to test and give their views on the concept in several stages (AP 3), which is considered a project success factor.