MoVe OSD - Mobility and Vehicles in an Ongoing Sustainable Development

Purpose and goal:

Östersund municipality has carried out a Vinnova-funded pilot study on car sharing. The aim was to identify obstacles and opportunities for increasing sustainable mobility and increase the use of car pools and car sharing services, as well as identifying an area for an upcoming demonstration project. The results showed the need for broad cooperation betweeen stakeholders and different types of activities to increase the use of car sharing services.

The project has met its goals and an application for a demonstration project for the Vinnova program Accelerera has been submitted. Expected results and effects:

The preliminary study has resulted in a stakeholder network as well as enhanced awareness of challenges and opportunities that car sharing can represent for various stakeholders. A dialogue has started with a good breeding ground for the future demonstration project if the application is granted. The pilot study also made it clear that there is a need for collaboration between different segments of the car sharing value chain, as proposed in the demonstration project.

Approach and implementation:

The plan has been to carry out benchmarking and dialogue with executors, users and enablers in the car sharing sector. Interviews with municipality officials and external stakeholders in both private and public sector was carried out during the project. Dialogue within the municipal organization gave perspective and new ideas about what is missing today and which obstacles are currently hindering further development. The plan has worked out as anticipated and the goals of the study was met.