US AutoTech Program

Purpose and goal:

In 2023, Business Sweden coordinated an US Autotech programme for the 2nd year in a row. The program brought together Swedish startups/scaleups for delegation trips with study visits, networking events and matchmaking initiatives. The program included 2 in-person events, a Swedish pavilion at VTM in Michigan and a Swedish pavilion at ADAS & AV TECH in San Jose.

Through the activities, the position of Sweden and Swedish companies in the American market could be strengthened. The program also generated contacts with US potential customers, investors, innovation hubs and policy makers. Expected results and effects:

The program linked up 7 Swedish innovative companies with key players within the American Autotech and AD/ADAS ecosystem. An important outcome is newly developed collaboration and business opportunities for Swedish companies, both through direct exposure to potential customers and contacts with start-up accelerators, investors and innovation partners.

Participating Swedish companies particularly highlighted the program as an important tool for meeting new potential partners and for deepening knowledge of the American market. Approach and implementation:

The program was conducted divided into five main activities: 1) US Autotech report - a mapping of US AutoTech trends and opportunities 2) Virtual matchmaking sessions 3) VTM (Vehicle and Transportation Technology Innovation Meetings) 4) ADAS & AV Tech San Jose 2023, and 5) California roadshow with study visits.

The activities could be carried out according to plan with strong participation from both the Swedish and American transport/mobility industry and ecosystem.