Sustainable Commuting Obstacle Exploration Study]

Purpose and goal:

The project aims to use research activities and technology to get a human-centered view of work commuting and work commuters through qualitative and quantitative analyses. The project will carry out a systems analysis as well as in-depth case studies with both employers and employees to understand what obstacles exist to achieving a sustainable transition that includes the choice of sustainable transport options for work commuting.

Expected results and effects:

By building more knowledge about obstacles in this feasibility study, such as deficiencies in systems or infrastructure and difficulties in changing society´s norms, the opportunities to influence individuals´ behavior in a sustainable direction are strengthened. This knowledge will both be made available for further research, and used for further development of the CommuteSaver app in a next step.

Within the framework of the preliminary study, a plan will be developed for the development of the proof-of-concept in future steps. Approach and implementation: The project will investigate and explore barriers to active mobility. Through deeper knowledge of obstacles and barriers to active mobility, one will build knowledge about

sustainability conversion of transport systems. KTH and the unit for Integrated product development and design will also build knowledge on how private actors and the public sector can collaborate to offer citizens sustainable alternatives for active commuting and overcome barriers for adoption. CommuteSaver will measure the impact of reduced emissions and behavioral changes against organizational goals.