Effects of the industry agreement for fossil-free delivery: current state and paths forward

Purpose and goal:

The purpose of this project was to identify and describe the effects of the industry agreement for fossil-free delivery. The project fulfills this through the following: -Compilation of motives for joining the industry agreement. -Mapping the effects of the industry agreement with a focus on decisions that have been made by various actors.

-Analysis of how the industry agreement impacts with respect to the environment, economy, and social aspects. -Points of criticism and proposals for further development of the industry agreement. -Suggestions for next steps and ways forward Expected results and effects:

The project contributes to a structured and holistic understanding of motives for joining the industry agreement, its effects and impact. The project identifies several points of criticism against the design of the industry agreement that have been highlighted by both e-retailers and carriers. The project also contributes with proposals for further development of the industry agreement based on the points of criticism.

The hope is that these proposals can stimulate continued discussion in the industry and help all actors involved to find the way forward and take the next step. Approach and implementation:

In total, 18 semi-structured interviews were conducted with 25 respondents from 17 different organizations. The interviews followed a semi-structured interview guide and were recorded with the express consent of the respondents. After transcription, the interviews were analyzed using open coding and axial coding.

The qualitative interview data was supplemented with quantitative data for triangulation, for example annual and sustainability reports, to increase the reliability and validity of the analysis.