Drive Sweden Business Model Lab

Purpose and goal:

The purpose of the Business Model Lab (BML) project is to support Drive Swedens´s work to tackle sustainability challenges that our society and businesses are facing by accelerating the implementation and use of automated, connected, autonomous and shared mobility. The goal is to achieve this by identifying opportunities and removing obstacles to the business model innovation that is necessary for these technical solutions to break through commercially, both in Sweden and abroad.

Expected results and effects: In previous years, Business Model Lab´s work has resulted in a project portfolio with a budget of

over 10 million SEK per year. The projects that we help to generate and develop, as well as our other activities linked to knowledge development and knowledge dissemination, contribute in general to a broad accelerated technical transition and to concrete results in the form of new

collaborations, innovations and commercialisation. We expect to continue delivering these results and to improve our work and support by constantly developing our knowledge of business model development. Approach and implementation:

During the year, Business Model Lab will contribute to Drive Swedens theme area meetings on business models. These are followed up by four quarterly workshops that Business Model Lab arranges with the aim of generating and developing new business model-oriented research and innovation projects. To go from idea to reality, support is offered for business modell development, ecosystem analysis and match-making to find project constellations and forms of cooperation to test new business models in concrete project. These project are supported with research and project management.