Travel grant 2024 Frankrike/Tyskland Ignite Follow up 18-22 March

Purpose and goal:

For three days, we have participated in various so-called "market entry" activities organized by SISP & Ignite. These activities included a follow-up meeting with l´Oreal where we further discussed how we can create value for them and decided the next step for the collaboration, we also mingled with local actors and finally talked to investors. The goal was to deepen the collaboration with L´Oréal, to network with local actors, investors and large companies to increase visibility and identify strategic partnerships, which we succeeded to a certain extent.

Expected results and effects:

The trip has been very rewarding and has exceeded our expectations. Through the meetings and interactions we have had, we have gained a deeper understanding of the French market and how we can best position ourselves, including any technology adaptations that may be required.

The meeting with L´Oreal was particularly successful and has led to follow-up meetings where we discussed what potential collaborative projects will look like. Their interest in our solutions and technology is evident, and we look forward to exploring these opportunities further. Approach and implementation:

The first day started with a 45 minute meeting with L´Oreal arranged by Ignite. During this meeting, we discussed in detail what a potential collaboration could look like, what needs and objective L´Oreal has and how our technology can help them fulfill these. Before concluding, we set up the next step in the form of a follow-up meeting to further explore the possibilities of collaboration.

Day two was spent attending the Hello Tomorrow Global Summit where we had the chance to showcase our technology and present it to a wide audience of potential customers, partners and investors.