A day as flexi-passenger

Purpose and goal:

In this project, Point, RISE and Västtrafik explore how the shift from car ownership to micromobility and the sharing economy can take place, driven by increased environmental awareness and changed behaviours. By staging a future where the "flexikant" is the norm, we want to enable an experience where participants can try using this system to solve their everyday needs.

The experience aims to create new conversations about which strategic choices we need to make in order for sustainable travel to become the norm. Expected results and effects:

The project wants to clarify and define the roles that actors within the mobility system will play in future mobility solutions, by stimulating a shift of focus in the system, from dealing with current limitations to instead actively exploring and adopting new business models that support and promote a sustainable and flexible mobility in the future. The result of the project is that it should have clarified how the change in norms affects current business models, systems and people who will use it.

Approach and implementation:

The project is based on Point´s process for strategic foresight, which combines a systematic and data-driven way of working to understand and analyze trends, with developing scenarios and artifacts through speculative design. We will work iteratively and produce different versions of the prototypes, first in a simpler form to create early learning, then to gradually make the prototype more concrete and interactive.

The process is carefully documented to keep a clear common thread from trend, insight, scenarios and prototypes.