Drive Sweden at Smart City Expo World Congress Barcelona 2024

Purpose and goal:

The goal of the project is for Drive Sweden to have a booth at the Smart City Expo World Congress in Barcelona, aiming to showcase the program´s project results and highlight Swedish innovation capacity. SCEWC is a leading global event for cities focusing on technical innovation and digital transformation, making it an interesting platform for addressing important issues, benchmarking, and networking.

Throughout the project, a booth concept, program, and design will be developed to ensure that Drive Sweden derives maximum benefit from its participation in SCEWC2024. Expected results and effects:

We have increased knowledge about Sweden´s innovation capacity by disseminating results from Drive Sweden´s projects, as well as the collaboration models used in the program. We have contributed to international meetings and discussions on important mobility issues. We have fostered engagement and pride among our partners, who will be invited to participate in various ways at the booth.

We are refining messages and creative concepts that will be valuable even after the event. We will bring inspiration, knowledge, and opportunities for new collaborations back home. Approach and implementation:

The project is carried out in five work packages - coordination, booth, thematic program, matchmaking, and communication. Based on the messages and themes we choose to focus on and what we want to happen in the booth, we create a booth concept that generates interest, inspires to meetings and deeper discussions, and allows us to highlight our issues.

Partners and project constellations are invited to participate, and we facilitate matchmaking between organizations. Drive Sweden´s board serves as the project steering group and approves the story, design, and program.