The immersive experience

Purpose and goal: ** Denna text är maskinöversatt **

The Immersive Experience aims to engage politicians, civil servants in exploring, understanding, probable future scenarios via a captivating, sensory and total experience of a potential future Malmö. In 2032 the world faces a serious crisis with collapsing food systems, by placing politicians and civil servants at the center of this immersive experience the project aims to shift their understanding from theoretical to emotional and create action. The goal is to mobilize politicians, decision-makers, civil servants and thereby create action.

Expected results and effects: ** Denna text är maskinöversatt **

The goal of the project is to mobilize politicians, decision-makers, civil servants and to create action. The food system is an efficient key to improving both economic, social and ecological sustainability. The project impact on the sustainability aspects follows the logic for Innovationsplattform Stad as the project handles an important lever to achieve the platform´s mission: Within a decade, a third of the food consumed in Malmö will be produced, processed and sold in the city. All food is environmentally, socially and economically sustainable.

Approach and implementation: ** Denna text är maskinöversatt **

The project runs from June to December, 2024. The core team of EY Doberman, Altitude Meetings and Innovation Skåne, will work together creatively to generate different scenarios to be included in the experience. The work is divided into 4 work packages: 1. Preparation of brief and concept, 240601 - 240831

2. Production of the experience, 240901 - 241031 3. Implementation and communication, 241001 - 241231 4. Evaluation and follow-up, 250131