Report of Intent from the food system

Purpose and goal:

By compiling and presenting a report on intentions that showcases the commitments and engagements from various stakeholders within the food system towards our mission, we openly demonstrate the system´s collective effort towards a healthy and sustainable food system for all by 2035. Through the report and its launch, we highlight our partners and their commitments, while also creating incentives for more stakeholders to join and contribute to realizing our mission.

Expected results and effects:

The project is expected to increase awareness and engagement among food system stakeholders regarding their role in promoting sustainability and health. By presenting intentions and commitments in a report and launching it with an extensive PR effort, we create incentives for concrete action and collaboration. This can lead to increased public awareness, positive media attention, and inspire more people to participate.

A desirable outcome of the project is for the report and event to become annual, thereby serving as a tool to track progress towards our mission. Approach and implementation:

The project will be carried out in several stages: concept development, meetings with stakeholders, collection of intentions, and compilation of a written report. A PR campaign and a launch event will increase visibility. We will iterate the process to optimize and cost-effectively, with the goal of making the report on intentions an annual and trackable initiative.