Strategic partnerships for business scaling and impact of shared mobility with EC2B

Purpose and goal:

The project´s objective is to develop a new business branch that enables strategic partners to offer our solution through their channels to both existing and new customers. This may include partners in various fields who wish to integrate mobility solutions into their existing offerings. Through this solution, we can strengthen both our own business and our partners´ offer, which in turn increases the potential for shared mobility.

Expected results and effects:

Although the potential of shared mobility has been recognized several times, the impact on a broad front has been limited due to market fragmentation, technical challenges and the evolution of business models. We see an untapped potential in our strategic partners that this project can help them realize. Through the project, we can contribute to their customers transitioning from private to shared mobility, as well as from specific services to integrated mobility solutions.

Approach and implementation: The solution includes verification of business models and development of our work with strategic partnerships through: Market analysis and calculation. Development of processes, routines and a technical concept for strategic cooperation. Go to market strategy including packaging and market work.