From Marginalisation to Mobilisation: Black-Owned Hair Businesses, Digital Platforms, and the Pursuit of Sustainability and Equity

Funder	Economic and Social Research Council
Recipient Organization	University of Sheffield
Country	United Kingdom
Start Date	Sep 30, 2024
End Date	Jun 29, 2028
Duration	1,368 days
Number of Grantees	1
Roles	Student
Data Source	UKRI Gateway to Research
Grant ID	`2930742`

Grant Description

This project focuses on the interplay between digital platforms and the Black haircare industry in the UK, exploring its potential for sustainability and racial equity. It will explore how the expansion of online Black-owned hair businesses has impacted the production/consumption of Black haircare products, and the implications of this for sustainability and equity.