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| Funder | Innovate UK |
|---|---|
| Recipient Organization | Loughborough University |
| Country | United Kingdom |
| Start Date | Mar 31, 2021 |
| End Date | Oct 31, 2022 |
| Duration | 579 days |
| Data Source | UKRI Gateway to Research |
| Grant ID | 512094 |
To add a novel module to its existing software programme which will provide novel capabilities in strategic planning and operational decision-making enabling companies in the FMCG sector to optimise price, promotion and replenishment decisions.
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